Conversational-AI in organizations: Perceptions, decision-making processes, and implications for branding

Conversational-AI in organizations: Perceptions, decision-making processes, and implications for branding Italian Ministry of Education, University and Research Economics The widespread diffusion of conversational systems based on artificial intelligence (CAI) is transforming the way organizations operate, communicate, and manage their resources and strategic activities. Although growing scholarly attention has been devoted to Artificial Intelligence (AI)...