Artificial Intelligence, Consumer Well-Being and Purchasing Behaviour: New Perspectives for Digital Marketing

Artificial Intelligence, Consumer Well-Being and Purchasing Behaviour: New Perspectives for Digital Marketing Italian Ministry of Education, University and Research Economics » Marketing The project adopts a five-stage integrated multi-method design combining bibliometric analysis, qualitative research, a quantitative survey, and experiments. It examines how artificial intelligence affects knowledge, self-efficacy, trust, well-being, and purchasing behaviour across omnichannel...