Digital Innovation in Tourism and Culture - 2026_IDR_DIG_73

Digital Innovation in Tourism and Culture - 2026_IDR_DIG_73 Italian Ministry of Education, University and Research Other The research aims to examine the digital transformation of the Tourism and Culture value chains, exploring the opportunities and challenges of adopting Artificial Intelligence, as well as the evolving behaviours and expectations of Italian and European tourists, with the objective of: - analysing...